Learning Activity – Sketching Techniques.

Learning Activities
This week we were assigned to do an illustration for something called “Loose Juice”.
I did some sketches/scamps and picked my favored ideas from them, then continued working on it in Adobe Illustrator.
This is the first time i have worked with vector graphics and software so it was interesting to learn something about it.
I know my way around Photoshop so i picked up the shortcuts/hotkeys fast and started working fluidly in “AI” after some tinkering around.I also did a search on “Loose Juice” and found this on Urban Dictionary.TOP DEFINITION

When referring to all alcohol.
“How much loose juice do you have for the party?” 
“Past the loose juice” 
“Your tern to get the loose juice” 
“Man have a thirst for loose juice” 
“We’re out of loose juice” 
“Where are we going to get loose juice at this hour?”Here are some of the sketches i did, i ended up dropping the whole alkohol side of things but found it amusing none the less.Scan0001 Scan0002 Scan0003 Scan0004

After some tinering around in illustrator i found some shapes i liked and managed to represent what i wanted.

Loose Juice Logo

Thanks for reading,  J

Learning Activity – Idea Development Part 3

Learning Activities

Here i sketched out some idea developments while applying the SCAMPER method to two different concepts.The first  item i applied the principles to, is a tea-spoon. Secondly i tried to redesign Packaging possibilities for rice. Here are some of the results.

Scamper 2

Most of the work on this post has been the brain storming using SCAMPER, thinking and rethinking. however the results are visual. Enjoy the sketch!.

Learning Activity – Idea Development Part 2.

Learning Activities

S.C.A.M.P.E.R :

What is the essence of SCAMPER ?. It is a brainstorming technique used by creatives and product developers, however it is a technique anyone can apply to almost anything, all in all it is a pneumonic that stands for:

S – Substitute.
C – Combine.
A – Adapt.
M – Modify.
P – Put to another use.
E – Eliminate.
R – Reverse.

The term SCAMPER was coined by the author Bob Eberle in his book Scamper, it is now out of print, however a follow-up called Scamper on is still available.

You can apply any or all of these seven approaches to change and rethink most any concept you are working on, you can either change it in some way, come up with a whole new idea, or a fresh look on something. It is also useful when you get stuck on something and need a change to move on, or improve the idea and/or concept you are working on.

Lets analyse some of the history of the fast food chain McDonald’s, and see if we can find some examples of the SCAMPER technique being applied.

McDonalds on tiller, south of Trondheim.

McDonalds, Tiller, south of Trondheim.

In 1940 McDonald’s Bar-B-Q opens in California, it is a typical drive-in place featuring a large menu and a car hop service.
Eight years later they close the restaurant for three months due to alterations.They then re-open as a self-service,drive-in restaurant.The manu is reduced to nine items: Hamburger, Cheeseburger, soft drinks, milk, coffee,potato chips,and a slice of pie. The staple of the menu being the 15 cent hamburger.

Here they Eliminated most of the menu and Adapted by drastically simplifying the choices of the consumer, making it easier to supply the demand of more customers, doubling the effectiveness of the kitchen by minimising its tasks as well as removing alot of the complicated choices. Meaning they could create a bigger supply for a bigger demand.

In 1949 they Modified the potato chips and switched them out with french fries.
One could also argue the potato was Put to another use here.

In 1955 an architect by the name of Stanley Meston created big yellow arches on the restaurants making it a known symbol for the chain, a symbol that would in 1969 be Modified to the M we all know today and Substitute the company logo known as “speedee” from decorating the restaurants back in 1948 until 1969.

As the years progressed they Adapted using several of the techniques used in the SCAMPER method.

The historical notes about McDonald’s was researched and found on the website http://www.aboutmcdonalds.com/mcd.html

Learning Activity – Idea Development Part 1.

Learning Activities


Four Riddles:

  • A man is replacing a wheel on his car, when he accidentally drops the four nuts used to hold the wheel on the car. They fall into a deep drain, irretrievably lost. A passing girl offers him a solution that enables him to drive home. What is it?Use one nut from each of the other three wheels.
  • Two Russians walk down a street in Moscow. One Russian is the father of the other Russian’s son. How are they related?They are Married.
  • What occurs once in June, once in July and twice in August?.The answer is staring right back at you.
    June, July and August.
  • Six drinking glasses stand in a row, with the first three full of water and the next three empty. By handling and moving only one glass at a time, how can you arrange the six glasses so that no full glass stands next to another full glass, and no empty glass stands next to another empty glass? What is the minimum number of moves to solve this puzzle?You can do this in one move – Take the full glass in the middle of the three full glasses and pour it into the middle one of the empty glasses,then return it to its original place.

Mandatory Assignment 00 – Work Methods

Mandatory Assignments



I started my week with familiarizing myself with wordpress again, i have dabbled alittle with it at an earlier time so it did not take too long to figure out what i needed to get started. I am not really sure about the theme of my blog/journal, so im going to spend some time figuring it out at a later stage, for now this will do.

The hardest part about this week for me has been writing an introduction about myself, i realised i dont really like to write about myself that much (I am still working on the About tab of this journal). However writing about my tasks and creating the lists for the mandatory assignment has been going well enough.

I have also dived into the work schedule and figured out the deadlines and handouts of the next 2 semesters.
Every now and then i checked out the class list and subscribed to all my fellow students blogs when they published their wordpress link.

Moodle Map:

I spent some time getting to know the webstudent platform called Moodle.
We were assigned to create a map of the different sections of the platform.

I started by simply jotting down all the information i could find through out all the  different categories.Information bulk moodle map

I then cross checked the information  and noted re-occurring places and links within moodle, figuring out all the “intersections”, and points of interest.After that i cleaned up and moved the info around on a new page to get a feel for what would look decent.

moodle map design simplifiedI then pondered how to give the map some Flare and a bit more style. My initial thought was of drawing a face in the map connecting all the critical places. I decided against it deeming it to be over elaborant, for the task at hand, and decided to focus more on the whole map aspect of the task.

In the end i turned it into a calligraphy study, i googled some calligraphy alfabets but did not end up using any of the style refferences, as i wanted to give it a more personal look.I also stuck with my regular lead pencil for this one.
If i am going to do this again in some form i would probably use ink and get my hands on some proper caligraphy tools.

GD1 Moodle map

Finally i wondered what to put in the bottom left corner to fill things out. I considered something called a “flourish” in caligraphy terms but i did not like the look of it, it did not improve the assignment in any way. After some contemplation i ended up drawing out a small compass insted and thought it fitted the assignment alot better.

Thank you for reading, Feel free to comment and critique, i will appreciate it.
Have a good week.

Work Schedule

Portfolios / Exams

night sky

Semester 1:

11.08.2015 – Start of semester – Intro Week – Mandatory Assignment 00.
Learning activities must be submitted to your blog at midnight on Sundays (24:00).
17.08.2015 – Submit Mandatory Assignment 00 – at 10:00.

17.08.2015 – Idea Development – Photography – Mandatory assignment 01.
Submit as part of portfolio 1 at Friday, week 16 at 4 PM.
23.08.2015 – end of week 2.

24.08.2015 – Sketching Techniques – Logo – Mandatory assignment 02.
Submit at end of week 05 at 4pm – 11.09.2015.
30.08.2015 – end of week 3.

31.08.2015 – start if week 4.
06.09.2015 – end of week 4.

07.09.2015 – Typography – Logo – Last week of mandatory assignment 02.
Submit mandatory assignment 02 at 4pm on Friday – 11.09.2015.
13.09.2015 – end of week 5.

14.09.2015 – Colour Theory – Fundamentals of colour.
20.09.2015 – end of week 6.

21.09.2015 – Illustration – Mandatory Assignment 03.
Submit mandatory assignment at 04pm on Friday 09.10.2015 – week 8.
27.09.2015 – end of week 7.

28.09.2015 – repeat week.
04.10.2015 – end of week.

05.10.2015 – Last week of 03 illustration project.
Submit mandatory assignment 03 at 4pm on Friday – 09.10.2015.
11.10.2015 – end of week 8.

12.10.2015 – Layout – Mandatory Assignment 04.
Submit on Friday at 4 pm week 11 – 30.10.2015.
GRAP Submit on week 15, Friday 4 pm – 27.11.2015.
Handout – GRAM submit on week 16, Friday 4 pm – 04.12.2015.
18.10.2015 – end of week 9.

19.10.2015 – Layout – Submit Project description/schedule at 4pm – 23.10.2015.
25.10.2015 – end of week 10.

26.10.2015 – Print Preperation – Last week of 04 Mandatory assignment.
Submit mandatory assignment 04 at 4pm on Friday – 30.10.2015.
01.11.2015 – end of week 11.

02.11.2015 – Project exam 1st semester – GRAP.
08.11.2015 – end of week 12.

09.11.2015 – Project exam 1st semester – GRAP.
15.11.2015 – end of week 13.

16.11.2015 – Project exam 1st semester – GRAP.
22.11.2015 – end of week 14.

23.11.2015 – Project exam 1st semester – GRAP.
Submit GRAP on Friday at 4pm – 27.11.2015
29.11.2015 – end of week 15.

30.11.2015 – Portfolio 1st semester – GRAM.
Submit GRAM at 4pm on Friday – 04.12.2015
06.12.2015 – end of week 16. end of 1st semester.

Semester 2:

07.12.2015 – Introduction to web design – Mandatory Assignment 05, 1-2 Product Website.
Start of 2nd semester, Submit 05 – 1 at week 23, Friday 4pm and 05 – 2 at week 31, Friday at 4pm.
13.12.2015 – end of week 17.

04.01.2016 – Webdesign Process 1 – Planning.
10.01.2016 – end of week 18.

11.01.2016 – Webdesign Process 2 – Designing for web part 1.
17.01.2016 – end of week 19.

18.01.2016 – Webdesign Process 3 – Designing for wb part 2.
24.01.2016 – end of week 20.

25.01.2016 – Photography 2 – Mandatory Assignment 06.
Submit at week 22 , Friday 4pm – 05.02.2016.
31.01.2016 – end of week 21.

01.02.2016 – Photography 2 – Last week of Mandatory Assignment 06.
Submit Mandatosy Assignment 06 – Photo Essay on Friday at 4pm – 05.02.2016.
07.02.2016 – end of week 22.

08.02.2016 – Webdesign Process 3 – Development part 1.
Submit Mandatory Assignment 05 on Friday at 4pm – 12.02.2016.
14.02.2016 – end of week 23.

15.02.2016 – Webdesign Process 3 – Development part 2.
21.02.2016 – end of week 24.

22.02.2016 – Webdesign Process 3 – Development part 3.
28.02.2016 – end of week 25.

29.02.2016 – repeat week.
06.03.2016 – end of week

07.03.2016 – Graphic Design 2 – Creative Workflow – Mandatory Assignment 07 – Branding and Packaging.
Submit at week 29, Friday at 4pm – 08.04.2016.
13.03.2016 – end of week 26.

14.03.2016 – Graphic Design 2 – Visual Language.
20.03.2016 – end of week 27.

28.03.2016 – Graphic Design 2 – Packaging Design.
03.04.2016 – end of week 28.

04.04.2016 – Graphic Design 2 – Point to Sale – Last week of Mandatory Assignment 07.
Submit Mandatory Assignment 07 on Friday at 4pm – 08.04.2016.
10.04.2016 – end of week 29.

11.04.2016 – CMS and WordPress – Part 1.
17.04.2016 – end of week 30.

18.04.2016 – CMS and WordPress – Part 2.
Submit WEB Project Description at 4pm, Submit Mandatory Assignment 05 Part 2 at 4pm Friday – 22.04.2016.
24.04.2016 – end of week 31.

25.04.2016 – CMS and WordPress – Part 3.
01.05.2016 – end of week 32.

02.05.2016 – Portfolio 2 – WEBM.
Submit WEBM at 4pm on Friday – 06.05.2016.
08.05.2016 – end of week 33.

09.05.2016 – Project exam 2 – WEBP.
15.05.2016 – end of week 34.

16.05.2016 – Project Exam 2 – WEBP.
22.05.2016 – end of week 35.

23.05.2016 – Project Exam 2 – WEBP.
29.05.2016 – end of week 36.

30.05.2016 – Project Exam 2 – WEBP.
05.06.2016 – end of week 37.

06.06.2016 – Project Exam 2 – WEBP.
Submit Project Exam on Friday at 4pm – 10.06.2016.
Last day of school.
12.06.2016 – end of week 38.

Class List

Portfolios / Exams


Full time

Adrian Olsen https://adrianolsen.wordpress.com/
Ana Jorge do Elvar www.anajorgeistesting.wordpress.com
André Loua http://loua.me/rj
Andrea Rebecca Hosarøygard https://submarinesandcatnoses.wordpress.com/
Anita Murel anitamurel.wordpress.com
Annette Schia Kaasa https://anetteskaasa.wordpress.com
Anton Kristensen gra.antonedvard.com
Arild Moilanden Pedersen https://braveitious.wordpress.com/
Barbara Bang
Bror Bjørnstadjordet
Carolina Birkelid http://carolinabirkeli.wordpress.com
Daniela Lia liatundesign.wordpress.com
Elisabeth Mellingen Greve www.elisabethgreve.wordpress.com
Essia Hidoussi https://edoussi.wordpress.com/
Govend Raof Rashid
Gulsen Saritabak
Hanne-Birgit Morfjord
Helene Siglen heleneels.wordpress.com
Ida Sæterøy idasateroy.wordpress.com
Johan Torhaug https://atrumillusions.wordpress.com/
Kine M B Johnsen kinejohnsen.wordpress.com
Lars Lien Johansen http://larslien.wix.com/larslj
Lill Iren Fjeldberg lillirenfjeldberg.wordpress.com
Malene Harbak maleneab.wordpress.com
Malin Jeppsson https://malinjeppsson.wordpress.com/
Marita Arntsen https://maritanyerarntsen.wordpress.com
Miriam Lie http://thegraphicjourney.wordpress.com
Miriam Sæter
Monica Allegria Johnsen alegriajohnsen.com
Natassia Johnsen tashajohnsen.wordpress.com
Renate Humberset https://renatehumberset.wordpress.com/
Sanne Finsådal lifeofvillahh.wordpress.com
Sebastian Ellefsen https://sebastianellefsen.wordpress.com
Silje Hystad https://rjsilje.wordpress.com/
Steffen Normark steffennormark.wordpress.com
Sunniva Emilie Solheim https://sunniwawadesign.wordpress.com/
Susann Heggøy
Tobias Bottenvik tobiasbottenvik.wordpress.com
Vilde Hallin https://vildejournal.wordpress.com

Part time

Are Refsdal https://arespersonaljournal.wordpress.com/
Ashley Tsioutsioulis
Eline Lundervold
Evelien Lanting
Fadi Abou Hassan
Heidi Marie Andersen https://bulderogbrak.wordpress.com
Linda Merete Antonsen https://lindaantonsen.wordpress.com
Mathias Fischer Blichfeldt https://mathiasfblichfeldt.wordpress.com

First entry, graphical design

Portfolios / Exams
  • Introductions:

Hello, my name is Johan, and just now became a student again. To be honest i did not get much sleep last night, It`s about a decade ago since i last dedicated myself to any structured education of any kind. So, needless to say, i might be a tad excited.

I moved to Melhus, Norway last week and i still struggle with the occasional cardboard box, but i am loving my new place. I even have a designated workspace. Melhus is just south of Trondheim where i was born in 1985. I also spend some time at the family farm or rather smallholdings, which is located on the northern tip of a coastal island called Frøya.

Drink n Draw

As long as i can remember i have been scribbling and drawing. My favorite tool is simply, the led pencil and a good piece of paper. However i enjoy creating the occasional painting as well.

In recent times i have started drawing digitally with a wacom tablet in photoshop, it feels more like painting than drawing really but i wont go into detail about the differences now.

I am also an IT consultant, anything tech and software related is of interest. I have spent six years working in the offshore industry as one, three of which i worked as a software tester in a research and development environment.

Over the years i have had the pleasure of meeting people from over fifty different nations and walks of life, there always seems to be something new to learn from an individual.

Most of my early life i spent abroad travelling and moving around with my family.

Three years of secondary school was spent in Aberdeen, Scotland.I know some day i am going back to visit the highlands and the cliffs of bonnie Scotland.

  • Graphical Design:

Today i began my first day as a graphical design (web)student. It is along time ago since i decided i wanted to further myself in this direction, I have always wanted to be an illustrator of some sort, and this is the beginning of my (official) journey.

Previously i have attended a one-year boarding school, focusing on art studies as well as a year studying art in upper secondary school, however due to my family moving around alot, i had to switch majors to business administration and general studies.I then attended Næringsakademiet and became an IT Consultant. Now i have decided to commit myself to art and graphical design studies at Noroff and focus on making it, doing something i want for a living.

I look forward to learning about the industry and the inner workings of how being a graphical designer is like.

  • Keeping a journal:

The main purpose of this blog is keeping a reflected journal on how i work on my assignments.
Imagery and journal entries will contain forethoughts and my process, as well as my reflections on what i currently work on and what i have processed the past week.

It is also a good way for me and others to see my progression, as well as using it for future refference.

  • Feedback:

Feel free to leave comments and feedback, personal thoughts and even criticism. I will appreciate it,
Other ways of getting in contact and following me will get updated in the [about] tab.

Otherwise you can drop me a mail at: jt@atrum-illusions.com

Thank you for reading, commenting and following.  –J