Learning Activity – Aquainting yourself with the work process.

Learning Activities

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Consider the different steps in the work process and answer the following questions in writing:


Conduct research
Write down different means of conducting research. (What do you think can be done to collect information and get consumers’ perspective on a proposed idea?)

First thing first is researching online and figuring out the key of the land. This would be the first and easiest step for most. Another option are surveys, if you have a mailing list or a group of friends  you can start there and work your way to the average joe depending on what you are researching.


Clarify the strategy
What do you think should be included in a creative brief? (As a designer, what would you consider vital information in such a brief?)

The main strategy should be clearly defined after it is conceived and planned.All the steps needed to make it an efficient strategy should be described in this step. Expected results or  anticipations should also be speculated on and defined here.


Design the identity
How would you approach the findings from the research and the clarified strategy? (What would your first steps be once you’ve received feedback and a brief?)

Initial designs and idea development is defined and refined in this step. Depending on what the design is intended for. The sketching and design phase should reflect the findings from the surveys and information gathered in the previous step.


Create touchpoints
What do you think is meant by touchpoints? (What, do you think, should be included in the term “touchpoints”?.

Touchpoints are a useful tool to keep customers in touch with the brand, ensuring the brand comes to mind for its services when they are reflected on or needed.Maybe even in some cases gets a recommended. Touch points can be a small reminder by a newsletter or survey. As well as an offer or a coupon. Touchpoints can be disguised as alot of things but the main intention is to make the brand come to mind every now and then.


Manage the assets
How would you nurture and grow the brand that you’ve created?.

If the design and message of the brand is good, the best way to nurture it would be through the use of touchpoints, keep building a good reputation with the customer base and good use of news letters and maybe even some creative PR stunts, promoting the brand.
Nurturing the brand means making good use of the information you have gathered and found through research. Finding ways to reinforce your brand with the customers over several different promotions.


Thank you for reading


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