PDF Download Link : Atrum-Illusions-portfolio3-16-12-2016
|The students will achieve knowledge regarding:
|Theme||3 day festival|
|Brief||You are to promote the annual Urban Garden and Flower Festival. This three day festival will also include the name of your hometown, eg. “The Oslo Urban Garden and flower Festival”.
The festival will be about flowers and gardens for the city.
The following elements must be included in order to pass the project.
You are free to choose other items in addition to the mandatory mentioned above to promote the festival.
- Research the client, competition, drivers and barriers (Define the problem)
- Define the target group – create a consumer profile
- Analyse your findings and clarify the strategy
- Idea development
- Visual identity
- Touchpoints: poster, program, ticket bracelets and t-shirt.
- Brand manual
Defining the problem :
The Trondheim Urban Garden and Flower Festival, Svartlamon.
Location : Svartlamon.
Trondheim being the closest and larger urban center in my vicinity, the choice of location came down to where in the city the festival would be held. My research on this concluded that the most natural place where a flower festival could be held in the city would be Svartlamon. I decided to use a hashtag (#Svartlamon) to define where within the city of Trondheim the festival would be located.
Link : http://svartlamon.org/
Client Research :
Svartlamon in Trondheim is Norways first urban ecological proving ground. The area is organised and driven by principles of sustainable environmental solutions. Svartlamon is all about community, creativity, counterculture, voluntary work, participation, inclusion, commonwealth, ecology, art, culture, family, friendship, music, tolerance, festivals and in summary, freedom.
The main issue to solve is getting patrons to attend the festival. Not only the local populace currently living in or close to Svartlamon, but reaching out to the rest of the city and the surrounding areas.This issue is solvable by creating a poster.The poster will be usable for print as well as a poster image usable in social media for the event.
The ticket bracelet will be given upon entry. The design should be simple, as the bracelet surface is not large enough to contain a complete illustration a small logo and/or icon is preferred.
The T-shirt design is more forgiving as some of the branding done on the poster and logo can be well displayed here.
The other festivals in Trondheim are mainly music festivals.Few (none) events in and around the city are based on flowers.They are all cultural festivals in some way, however, flowers and urban living is not focused on at all. This means the urban flower festival is a niche that has not been explored by the bigger venues and event creators.
Relevant links to the other festivals and events in Trondheim (Norwegian) :
As for direct competition, this would be the floral businesses in and around the city. Reaching out to these may be wise as they can turn in to interested participants and maybe even sponsors of the festival.
There is however one event that is close to what this festival could be. This would be a reoccurring event called “Bare blomster” (Only flowers). This is basically a pop-up store and show room. It is an exhibition run by Karianne Elise.She is currently working on her master degree in experimental arts & craft in botanical design. Reaching out to this person could also be beneficial in connection with the planning of the festival.
Link (Norwegian) :
Target group :
Couples, families, culture buffs, artists, all ages.
Local polititians would also be interested in attending, as the area of Svartlamon has been the center of anti culture and have been a part of political controversy since the area as a community were started as occupied housing. There are now several entrepreneural startups and self sustainable solutions.The locals have established a connection with some of the local polititians to cooperate and keep Svartlamoen as a community run by the locals.
There are still discussions and controversy though as some want to tear down Svartlamoen to make new roads for busses and commuting to and from Trondheim.The expansion rate of the roads to and from Trondheim is on a level of madness, to lose Svartlamoen to any political agenda like this would be a great loss of culture and artistic influence to the city as a whole.
Talking points :
Gerilja gardening (Urban Gardening on patches of city land)
Started in 1973 in New York.
The Gentlemen gardener (a panel on aristocratic gardening )
Props, canes and tools.
Do nothing gardening explained
(influenced by techniques used in the rice fields of the east)
Think up a botanical design competition for the program poster.
Design Keywords :
To add to my creative flow i decided upon a few select words i feel may help define the design.
T-shirt designs :
Festival Bracelet Design :
For the bracelet design i went for a generic smartlock ribbon wristband.
I researched the wristband type here, Link : https://www.idcband.com
I grabbed a screenshot and created my own design in Photoshop.
Project Description : Pier Offshore Management Services.
Pier Offshore Management Services/POMS is a company specialising in managing and operating drilling units around the world.The services are offered to startups and new owners in the offshore industry,as well as to companies looking to improve performance and quality on running their projects. Quality, safety and experience are key components.
Operational management, business development, marketing and contract management are some of the services offered. The core focus of this company is the human resource and the combined experience of specialists in the industry. By recruiting and offering the services of the right people for the job, In management, IT , or qualified offshore and shipping personnel. The right human element in all tiers are key.
Being a Norwegian based company with a strong history and roots in the early era of the industry, starting in the north sea, they are looking to reflect this in a new logo. Strong, visionary and resolute. In our initial meeting, I was told, they want to go with a nordic/norse style for the new logo, however they are open to any and all suggestions that may appear in the conceptual stage and are willing to let the designer explore other relevant styles as well.
The target groups of the company are companies and individuals looking to hire professionals within the offshore industry, as well as professionals looking to work for or with the best in the industry. They want to attract the relevant people for the job as well as clients needing the services the company can offer.
Their client base consists of large and small companies all over the world from many different business cultures and venues, working world wide with projects and negotiating within shipping and in particular rig and offshore management on an international level.
Choice of client:
My reasoning for accepting this clients assignment for my exam is that I find it to be a good fit, both for me and the client. I know the client well and understand what they are looking for, I also find it to be a suitable real world challenge to give the exam some weight. It will also be a good addition to my portfolio. The client is also familiar with my work and trusts me to deliver the desired look, feel and vision they are looking for in a new logo.
A bi-weekly meeting have been decided upon during the process to reassess and raise issues and questions during the development of the logo as well as deciding on the look of the products ie: brochure, business cards and stationary etc. This in addition to contact through mail and phone if needed during the work week.
Logo – This is the main assignment and the most important item for the client, the old logo is no longer relevant and they are in need of a new one to represent their history and ideals.
The new design will be delivered in CMYK, RGB and in Black/white along with a style guide.
Business card – They want a new design for their business cards with the new logo and style.
Stationary – The client wants a stationary including envelopes, cut paper and writing implements.
Brochure – Representing the company interests, feats and prospects consisting of 4-6 pages.
The style of the assignment has been discussed in our preliminary meeting. The client wishes a nordic/norse style for their new logo, however as previously expressed they are open to any and all ideas developed after/during the conceptual stage.The designer is granted freedom to explore relevant ideas and is not bound by any specific style or expression in the early stages of development.
Style Guide POMS
Thank you for reading.
Sources, references and stash.
Norse Font : https://www.behance.net/gallery/15536975/Norse-free-font
11.08.2015 – Start of semester – Intro Week – Mandatory Assignment 00.
Learning activities must be submitted to your blog at midnight on Sundays (24:00).
17.08.2015 – Submit Mandatory Assignment 00 – at 10:00.
17.08.2015 – Idea Development – Photography – Mandatory assignment 01.
Submit as part of portfolio 1 at Friday, week 16 at 4 PM.
23.08.2015 – end of week 2.
24.08.2015 – Sketching Techniques – Logo – Mandatory assignment 02.
Submit at end of week 05 at 4pm – 11.09.2015.
30.08.2015 – end of week 3.
31.08.2015 – start if week 4.
06.09.2015 – end of week 4.
07.09.2015 – Typography – Logo – Last week of mandatory assignment 02.
Submit mandatory assignment 02 at 4pm on Friday – 11.09.2015.
13.09.2015 – end of week 5.
14.09.2015 – Colour Theory – Fundamentals of colour.
20.09.2015 – end of week 6.
21.09.2015 – Illustration – Mandatory Assignment 03.
Submit mandatory assignment at 04pm on Friday 09.10.2015 – week 8.
27.09.2015 – end of week 7.
28.09.2015 – repeat week.
04.10.2015 – end of week.
05.10.2015 – Last week of 03 illustration project.
Submit mandatory assignment 03 at 4pm on Friday – 09.10.2015.
11.10.2015 – end of week 8.
12.10.2015 – Layout – Mandatory Assignment 04.
Submit on Friday at 4 pm week 11 – 30.10.2015.
GRAP Submit on week 15, Friday 4 pm – 27.11.2015.
Handout – GRAM submit on week 16, Friday 4 pm – 04.12.2015.
18.10.2015 – end of week 9.
19.10.2015 – Layout – Submit Project description/schedule at 4pm – 23.10.2015.
25.10.2015 – end of week 10.
26.10.2015 – Print Preperation – Last week of 04 Mandatory assignment.
Submit mandatory assignment 04 at 4pm on Friday – 30.10.2015.
01.11.2015 – end of week 11.
02.11.2015 – Project exam 1st semester – GRAP.
08.11.2015 – end of week 12.
09.11.2015 – Project exam 1st semester – GRAP.
15.11.2015 – end of week 13.
16.11.2015 – Project exam 1st semester – GRAP.
22.11.2015 – end of week 14.
23.11.2015 – Project exam 1st semester – GRAP.
Submit GRAP on Friday at 4pm – 27.11.2015
29.11.2015 – end of week 15.
30.11.2015 – Portfolio 1st semester – GRAM.
Submit GRAM at 4pm on Friday – 04.12.2015
06.12.2015 – end of week 16. end of 1st semester.
07.12.2015 – Introduction to web design – Mandatory Assignment 05, 1-2 Product Website.
Start of 2nd semester, Submit 05 – 1 at week 23, Friday 4pm and 05 – 2 at week 31, Friday at 4pm.
13.12.2015 – end of week 17.
04.01.2016 – Webdesign Process 1 – Planning.
10.01.2016 – end of week 18.
11.01.2016 – Webdesign Process 2 – Designing for web part 1.
17.01.2016 – end of week 19.
18.01.2016 – Webdesign Process 3 – Designing for wb part 2.
24.01.2016 – end of week 20.
25.01.2016 – Photography 2 – Mandatory Assignment 06.
Submit at week 22 , Friday 4pm – 05.02.2016.
31.01.2016 – end of week 21.
01.02.2016 – Photography 2 – Last week of Mandatory Assignment 06.
Submit Mandatosy Assignment 06 – Photo Essay on Friday at 4pm – 05.02.2016.
07.02.2016 – end of week 22.
08.02.2016 – Webdesign Process 3 – Development part 1.
Submit Mandatory Assignment 05 on Friday at 4pm – 12.02.2016.
14.02.2016 – end of week 23.
15.02.2016 – Webdesign Process 3 – Development part 2.
21.02.2016 – end of week 24.
22.02.2016 – Webdesign Process 3 – Development part 3.
28.02.2016 – end of week 25.
29.02.2016 – repeat week.
06.03.2016 – end of week
07.03.2016 – Graphic Design 2 – Creative Workflow – Mandatory Assignment 07 – Branding and Packaging.
Submit at week 29, Friday at 4pm – 08.04.2016.
13.03.2016 – end of week 26.
14.03.2016 – Graphic Design 2 – Visual Language.
20.03.2016 – end of week 27.
28.03.2016 – Graphic Design 2 – Packaging Design.
03.04.2016 – end of week 28.
04.04.2016 – Graphic Design 2 – Point to Sale – Last week of Mandatory Assignment 07.
Submit Mandatory Assignment 07 on Friday at 4pm – 08.04.2016.
10.04.2016 – end of week 29.
11.04.2016 – CMS and WordPress – Part 1.
17.04.2016 – end of week 30.
18.04.2016 – CMS and WordPress – Part 2.
Submit WEB Project Description at 4pm, Submit Mandatory Assignment 05 Part 2 at 4pm Friday – 22.04.2016.
24.04.2016 – end of week 31.
25.04.2016 – CMS and WordPress – Part 3.
01.05.2016 – end of week 32.
02.05.2016 – Portfolio 2 – WEBM.
Submit WEBM at 4pm on Friday – 06.05.2016.
08.05.2016 – end of week 33.
09.05.2016 – Project exam 2 – WEBP.
15.05.2016 – end of week 34.
16.05.2016 – Project Exam 2 – WEBP.
22.05.2016 – end of week 35.
23.05.2016 – Project Exam 2 – WEBP.
29.05.2016 – end of week 36.
30.05.2016 – Project Exam 2 – WEBP.
05.06.2016 – end of week 37.
06.06.2016 – Project Exam 2 – WEBP.
Submit Project Exam on Friday at 4pm – 10.06.2016.
Last day of school.
12.06.2016 – end of week 38.
Adrian Olsen https://adrianolsen.wordpress.com/
Ana Jorge do Elvar www.anajorgeistesting.wordpress.com
André Loua http://loua.me/rj
Andrea Rebecca Hosarøygard https://submarinesandcatnoses.wordpress.com/
Anita Murel anitamurel.wordpress.com
Annette Schia Kaasa https://anetteskaasa.wordpress.com
Anton Kristensen gra.antonedvard.com
Arild Moilanden Pedersen https://braveitious.wordpress.com/
Carolina Birkelid http://carolinabirkeli.wordpress.com
Daniela Lia liatundesign.wordpress.com
Elisabeth Mellingen Greve www.elisabethgreve.wordpress.com
Essia Hidoussi https://edoussi.wordpress.com/
Govend Raof Rashid
Helene Siglen heleneels.wordpress.com
Ida Sæterøy idasateroy.wordpress.com
Johan Torhaug https://atrumillusions.wordpress.com/
Kine M B Johnsen kinejohnsen.wordpress.com
Lars Lien Johansen http://larslien.wix.com/larslj
Lill Iren Fjeldberg lillirenfjeldberg.wordpress.com
Malene Harbak maleneab.wordpress.com
Malin Jeppsson https://malinjeppsson.wordpress.com/
Marita Arntsen https://maritanyerarntsen.wordpress.com
Miriam Lie http://thegraphicjourney.wordpress.com
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Sebastian Ellefsen https://sebastianellefsen.wordpress.com
Silje Hystad https://rjsilje.wordpress.com/
Steffen Normark steffennormark.wordpress.com
Sunniva Emilie Solheim https://sunniwawadesign.wordpress.com/
Tobias Bottenvik tobiasbottenvik.wordpress.com
Vilde Hallin https://vildejournal.wordpress.com
Are Refsdal https://arespersonaljournal.wordpress.com/
Fadi Abou Hassan
Heidi Marie Andersen https://bulderogbrak.wordpress.com
Linda Merete Antonsen https://lindaantonsen.wordpress.com
Mathias Fischer Blichfeldt https://mathiasfblichfeldt.wordpress.com
Hello, my name is Johan, and just now became a student again. To be honest i did not get much sleep last night, It`s about a decade ago since i last dedicated myself to any structured education of any kind. So, needless to say, i might be a tad excited.
I moved to Melhus, Norway last week and i still struggle with the occasional cardboard box, but i am loving my new place. I even have a designated workspace. Melhus is just south of Trondheim where i was born in 1985. I also spend some time at the family farm or rather smallholdings, which is located on the northern tip of a coastal island called Frøya.
As long as i can remember i have been scribbling and drawing. My favorite tool is simply, the led pencil and a good piece of paper. However i enjoy creating the occasional painting as well.
In recent times i have started drawing digitally with a wacom tablet in photoshop, it feels more like painting than drawing really but i wont go into detail about the differences now.
I am also an IT consultant, anything tech and software related is of interest. I have spent six years working in the offshore industry as one, three of which i worked as a software tester in a research and development environment.
Over the years i have had the pleasure of meeting people from over fifty different nations and walks of life, there always seems to be something new to learn from an individual.
Most of my early life i spent abroad travelling and moving around with my family.
Three years of secondary school was spent in Aberdeen, Scotland.I know some day i am going back to visit the highlands and the cliffs of bonnie Scotland.
- Graphical Design:
Today i began my first day as a graphical design (web)student. It is along time ago since i decided i wanted to further myself in this direction, I have always wanted to be an illustrator of some sort, and this is the beginning of my (official) journey.
Previously i have attended a one-year boarding school, focusing on art studies as well as a year studying art in upper secondary school, however due to my family moving around alot, i had to switch majors to business administration and general studies.I then attended Næringsakademiet and became an IT Consultant. Now i have decided to commit myself to art and graphical design studies at Noroff and focus on making it, doing something i want for a living.
I look forward to learning about the industry and the inner workings of how being a graphical designer is like.
- Keeping a journal:
The main purpose of this blog is keeping a reflected journal on how i work on my assignments.
Imagery and journal entries will contain forethoughts and my process, as well as my reflections on what i currently work on and what i have processed the past week.
It is also a good way for me and others to see my progression, as well as using it for future refference.
Feel free to leave comments and feedback, personal thoughts and even criticism. I will appreciate it,
Other ways of getting in contact and following me will get updated in the [about] tab.
Otherwise you can drop me a mail at: firstname.lastname@example.org
Thank you for reading, commenting and following. –J